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Latest event trends, research and strategies

©2019 by Innovatly

LAUNCH

EVENTS

  98% of users feel more inclined to purchase after attending an activation (EventTrack)

  65% of attendees said live events helped them have a better understanding of a product or service (EMI & Mosaic)

  73% of B2B marketers say events are better than other tactics for customer engagement (Marketing Charts)

  65% of brands say that their event and experiential programs are directly related to sales (Event Marketing Institute)

A powerful launch event captivates your audience resulting in brand exposure, brand advocates, sales and positive word of mouth

New product or service development can take months or even years and a huge financial investment. When it’s time to share the hard work with your market, your launch event must be flawless. A strong product launch event generates excitement and enthusiasm for your work. When done well it leads to early adopters, surge in pre-orders, media coverage and a bump in your stock price. But when a product or service launch is executed badly, it distracts from your announcement and undermines your entire launch strategy. You end up making your key stakeholders walk away with the wrong impression about your brand.
 

Your launch can not just be an afterthought if you want your product/service to take off, it is the most important aspect of your launch strategy. A launch event breathes life into your product/service providing an effective channel for your customers and prospects to engage with your brand in a meaningful and entertaining way. 
 

By applying high level of strategy, research and  creativity to our product launches, we are able to ensure that all of our launches are uniquely distinctive, engaging and above all worth talking about.  

Launch/brand activation events designed to meet your needs

  • Audience engagement

  • Increase sales and ROI

  • Meet and engage with early adopters of your product/service

  • Increase brand exposure

  • User testing and feedback for accelerated optimisation

  • Celebration and recognition

SERVICES INCLUDE

Creative branding & design

Spatial & decor design

Marketing & communications

Event ROI

reporting

Experience

design

Logistics, planning & onsite execution

Data capture & lead generation

Catering & beverage management

Women in Prague expats event for Prague based expat community to facilitate networking and relations

CONTACT US

Would you like us to design, produce and manage your next event? Get in touch via the form below and we will reply within 24 hours.